I develop tailor-made personas (customer avatars) for your service company, so that you can recognize, win and keep your favorite customers.
Thanks to well-established personas you can:
align the entire corporate strategy more effectively
soundly verify investments
allocate marketing expenses sensibly
develop specifically targeted products
My proven personas system is based on structured in-depth interviews with your customers. Thanks to a combination of marketing and psychological tools, I can develop tailor-made personas for your company. I will gladly provide you with references.
Module: 1 Casting Plan
You decide: which customers should be interviewed? With the help of a casting plan we lay the foundation for the development of the personas.
Module 4: Development and verification
Based on psychological knowledge I develop 3 - 6 personas for your company
Module 2: Recruiting
Using a survey I select the right customers and recruit them for the interview. All you have to do is send the newsletter with the survey link to your customers!
Module 5: Introduction with staging
In line with your corporate strategy I develop a script and recruit actors for a production of the personas
Module 3: Interview
I conduct a structured in-depth interview with about 10 of your clients, based on an individualised interview guide. The recordings of the interviews are available for you to use.
Module 6: Implementation
Through workshops with your staff, we ensure that each department in the company understands the different customer groups and provides the best service.
From the customer interviews you also receive
Impulses for your strategy
Suggestions for improving the Customer Journey
OFFER 1: INDIVIDUAL PERSONAS
Content: Modules 1 - 4
Timeframe: 2 - 3 months
Investment: CHF 29'000
OFFER 2: IMPLEMENTATION
Content: Modules 5 & 6
Timeframe: 3 - 6 months
Investment: the introduction and anchoring is carried out at cost, on request