CORPORATE

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BUSINESS DEVELOPMENT

I develop tailor-made personas (customer avatars) for your service company, so that you can recognize, win and keep your favorite customers. 

 

Thanks to well-established personas you can:

  • align the entire corporate strategy more effectively

  • soundly verify investments

  • allocate marketing expenses sensibly 

  • develop specifically targeted products

My proven personas system is based on structured in-depth interviews with your customers. Thanks to a combination of marketing and psychological tools, I can develop tailor-made personas for your company. I will gladly provide you with references.

BUSINESS DEVELOPMENT

Module: 1 Casting Plan

You decide: which customers should be interviewed? With the help of a casting plan we lay the foundation for the development of the personas.

Module 4: Development and verification

Based on psychological knowledge I develop 3 - 6 personas for your company

Module 2: Recruiting

Using a survey I select the right customers and recruit them for the interview. All you have to do is send the newsletter with the survey link to your customers!

Module 5: Introduction with staging

In line with your corporate strategy I develop a script and recruit actors for a production of the personas 

Module 3: Interview

I conduct a structured in-depth interview with about 10 of your clients, based on an individualised interview guide. The recordings of the interviews are available for you to use.

Module 6: Implementation

Through workshops with your staff, we ensure that each department in the company understands the different customer groups and provides the best service. 

YOUR BONUS

From the customer interviews you also receive

  • Impulses for your strategy

  • Product Ideas

  • Suggestions for improving the Customer Journey

OFFERS

OFFER 1: INDIVIDUAL PERSONAS
Content: Modules 1 - 4

Timeframe: 2 - 3 months

Investment: CHF 29'000

OFFER 2: IMPLEMENTATION
Content: Modules 5 & 6

Timeframe: 3 - 6 months

Investment: the introduction and anchoring is carried out at cost, on request

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OHLIN Coaching & Development    |    Based in Switzerland    |    info@birgitohlin.com    |    Tel. +41 76 460 95 85