YOUR FAVORITE CUSTOMERS - TAILOR-MADE!
I develop tailor-made personas (customer avatars) for your service company, so that you can recognize, win and keep your favorite customers.
With well established and anchored avatars you can:
successfully align the entire corporate strategy
develop and scale the company in a targeted manner
improve all touch points of the customer journey
verify investments in a well-founded way
allocate marketing expenses sensibly
develop products and services in a targeted manner
create a vision for each persona (e.g. for digitization)
conduct focus groups with customers of one persona
address Persona as a target group
understand and exceed the expectations of the customer
pick up the customer where they stand during the entire customer journey
create personalized marketing materials (blog, website, newsletter etc.)
My proven personas system is based on structured in-depth interviews with your customers.
Module: 1 Casting Plan
You decide: which customers should be interviewed? With the help of a casting plan we lay the foundation for the development of the personas.
Module 4: Development and verification
Based on psychological knowledge I develop 3 - 6 personas for your company
Module 2: Recruiting
Using a survey I select the right customers and recruit them for the interview. All you have to do is send the newsletter with the survey link to your customers!
Module 5: Introduction with staging
In line with your corporate strategy I develop a script and recruit actors for a production of the personas
Module 3: Interview
I conduct a structured in-depth interview with about 10 of your clients, based on an individualised interview guide. The recordings of the interviews are available for you to use.
Module 6: Implementation
Through workshops with your staff, we ensure that each department in the company understands the different customer groups and provides the best service.
WHAT YOU RECEIVE AND GAIN
From this process you will receive so much more than "just" personas! You will be thrilled with the knowledge you gain about your customers! You will also receive the following:
- Results of the online customer survey (SurveyMonkey)
- Audio recordings of all interviews
- Elaborated personas
- Impulses for your corporate strategy
- Ideas for product development and improvement
- Impulses for the allocation of your marketing expenses
- Suggestions for improving the Customer Journey
- Personal presentation of all results or training
THE VALUE - YOUR INVESTMENT
OFFER 1: INDIVIDUAL PERSONAS
Content: Modules 1 - 4
Timeframe: 2 - 3 months
Investment: CHF 29'000
OFFER 2: IMPLEMENTATION
Content: Modules 5 & 6
Timeframe: 3 - 6 months
Investment: the introduction and anchoring is carried out at cost, on request
By developing personas, we were able to create a common understanding of our customers and target groups within the marketing team. Birgit Ohlin led the process and the development of the personas very professionally and extremely competent. Her friendly and uncomplicated manner was very much appreciated in our collaboration.
Schweizerische Südwestbahn AG
YOUR PERSONAS EXPERT
Personas are my field of expertise and my passion! Therefore I have
I have specialized in it. So if you are looking for an expert, then you
right with me! I combine my knowledge from the following courses:
- Master in Marketing
Monash University, Australia (2014)
- Master in Coaching & Organizational Development
Institute of Applied Psychology ZHAW, Switzerland (2020)
On request I will gladly provide you with references.